Feedback: After the experiment, he feels inspired to try new outfits on a daily basis that are not always business casual. Specifically,...

Background: Pei is an interior designer running his own interior design company in London. He prefers to wear business casual when...

Feedback: Ava did not experience a major shift in her feelings towards luxury and high-street brands after the experiment. Her thoughts...

Background: Ava is a 28 year-old Chinese female that works in London in the investment banking sector. She does not discriminate between...

Feedback: Before the experiment, Wei would usually purchase new clothes based on their style, material quality, and price. She never...

Background: Wei is a 25 year graduate studying fashion styling & photography in London. She prefers luxury brands, as she believes the...

Background: Summer is a 29 year old entrepreneur living in London. On a regular day, if she is going out to a business meeting or a...

It’s more like an experience, just enjoying what they really want to wear. Everyone can take photos, rate and write about their...

I organised a pop-up show room and invited 6 people (all from the previous questionnaire of 100 people), 3 of whom chose the...

Feedback: Michael mentioned that he rarely buys fast fashion brands, as he deems them to be unsustainable and bad for the environment. He...

Background: Michael is a 24 year old photographer living in London. He comes from an upper-middle class Chinese family, who are able to...

It’s more like an experience, just enjoying what they really want to wear. Everyone can take photos, rate and write about their...

Feedback: The man recollects his feelings about the experiment. At first, he came into the experiment with the mindset that functionality...

Background: a man in his early 20’s who does not have a particularly strong interest in fashion. As far as he is concerned, as long as...